IntroductionThe film industry is highly labour intensive and therefore it is one of the industries, if well supported by government, which can contribute extensively towards the creation of jobs. Education and training is key to the viability, growth and sustainability of the film and video industry and to the success of the South African industry particularly if the sector is to benefit from the global demand for filmed entertainment which is expanding as digital technology increases the number and variety of delivery outlets. The film industry, by its nature, is driven by both creative talent and skills.
The primary objective of the NFVF is to provide a national strategy and leadership to Human Capital Development in the Film and Video industry within the framework of government’s commitment to promote active labour policies through the National Skills Development Strategy thereby contributing to improved productivity and the competitiveness of the industry, and to addressing the challenges of social development and the eradication of poverty.
Our Objectives are:
- To provide and encourage the provision of opportunities for persons, especially from disadvantaged communities to get involved in the film and video industry
- To support the nurturing and development of and access to the film and video industry
- To address historical imbalances in the distribution of skills and resources
The Value Chains for the film and video industryThe value chain as depicted in this diagram indicates a circular feedback loop from the origination of the concept (Beginnings) through all phases of production, distribution, delivery and the way in which the audience receives and responds to the final product (Film, TV production, Video, DVD) which in turn, feeds into the stories that are written and researched and end up as scripts or briefs for films and documentaries.
The HSRC's Cultural Observatory has depicted the value chain from Concept to Marketing to highlight the important role of distribution to the viability of the final product.
The NFVF Commits to:
- Comprehensive and reliable data, ongoing research on existing skills needs, education and training provision as well as anticipated gaps.
- An integrated and coordinated approach to education and training in line with industry needs.
- Relevant and quality assured film education and training.
- Buy-in from industry to the National Skills Development Strategy and its implementing mechanisms.
- Accessible film industry careers information and guidance as well as opportunities.
- An effective communications strategy for film education and training.
- Established strategic partnerships with public and private sector stakeholders to provide a coordinated and effective financial support base for film education and training
- Coordinated and managed grant allocations for skills development consistent with identified skills needs and NFVF objectives including provision of access to film education and training.