Avalon Group opens a new luxury cine centre in Killarney Mall
Seventy-one years of independent South African cinema is to be celebrated in October 2010 when the Moosa family's Avalon Group, once almost destroyed by apartheid, opens a new luxury Cine Centre in the upmarket Killarney Mall in Johannesburg.
With over 50 years in the industry, Avalon Group's Moosa Moosa is the longest serving cinema executive in South Africa and among the longest serving in the world.
Avalon's most ambitious project to date comes to fruition at the Killarney Mall shopping centre in Johannesburg's affluent northern suburbs. Opening in October, the new Cine Centre will be a specialised luxury cinema complex featuring the latest Hollywood and Bollywood blockbusters. The centre will have five screens, each featuring the latest 3D and digital projection hardware, as well as state-of-the-art Dolby Digital surround sound.
"All five cinemas will offer cutting-edge viewing technology including 3D," says Debra Sharnock, centre manager of Killarney Mall. "A fully digital 3D cinema complex is a first for the South African cinema industry, demonstrating the extraordinary quality that movie-goers can expect at Johannesburg's newest cinema development."
A highlight of the Cine Centre will be a luxurious 64-seat gold-class theatre available for hire.
"Killarney Mall is the ideal venue for our new Cine Centre, with its long-standing reputation as one of the city's leading centres," says AB Junior. "The Avalon Group is confident that our new venture at Killarney Mall will further enhance our stature as leaders in our industry."
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