How does the NFVF support marketing and distribution?
The NFVF believes that the success of any completed film or video production relies on innovative marketing and promotion. The NFVF will accordingly provide repayable loans for marketing and promotion to ensure optimum exposure of South African film and video productions to local and international audiences.
The NFVF will provide assistance to filmmakers and distributors for the effective promotion of their product at film markets and festivals.
Who qualifies for marketing and distribution funding? Independent producers and local distributors who are in possession of completed SA film and television product, may apply to the NFVF for grants or loans to market and promote that product.
Which aspects of film marketing and distribution qualify for support?
Test screenings
Film launches
Entry costs and freight costs for the submission of films to local and international festivals and markets
Travel to local and international markets
Theatrical exhibition costs (print and advertising)
Video promotion costs (launches, video sleeves, catalogues, posters)
International film and video marketing costs
How are marketing and distribution funding applications evaluated?
In addition to the funding principles contained in "Our Funding Principles" of this document, the NFVF will support marketing and distribution initiatives for films that are of interest to South African audiences. Favourable consideration will be given to applications designed to facilitate exposure of South African film works to international film festival and markets and local audiences based in areas where media penetration is low.
Broad criteria to guide the selection of successful marketing and distribution applications:
Marketing and distribution track record
Marketing and distribution plan with a clearly targeted audience
Proof of copyright ownership
Clear linkages to other distribution formats and pathways (theatre/video/pay/ public TV)
Realistic audience and monetary projections
Built-in audience feedback mechanisms
Marketing and test screening implementation plan
Innovative marketing approaches sensitive to the target market
Realistic budget
Means of verifying distribution and promotional activities
The following supporting documentation must also be submitted together with an official application form:
A covering letter of motivation
A comprehensive marketing, promotion and distribution plan
A PAL Betacam SP master, a VHS cassette and copies of all marketing elements
