Welcome to the Policy and Research Overview Page
In February 2006, the South African government launched the Accelerated and Shared Growth Initiative for South Africa (ASGISA) which identified ‘constraints’ which prevented South Africa from achieving the desired growth rate. It then introduced sector strategies formulated to remedy the constraints factor. The strategy listed priority growth sectors, from which creative industries (crafts, film & TV, etc.) were identified as key stimulants of economic growth. For the first time, film was listed together with components of the economic cluster.
The consideration of film as a priority growth area signalled the acknowledgement of the global economic shift from the industrial age to the information age. Many economies are now shifting towards information and knowledge management and trading; evidenced by increased emphasis on research & development and the proliferation of technological advancement.
The NFVF's Policy and Research department functions under the very premise of an information age by seeking to promote regular, accurate and timeous research and policy reporting that will enhance the domestic audiovisual market's data management capacity and produce easily accessible information for all private and public entities desiring to know more about the industry.
Some of the department's primary functions include:
- Making regular contributions to policy and legislative development processes on the industry. By contributing to these processes, the NFVF seeks to ensure that the policies that are developed and subsequent policy interventions are for the benefit and to the advantage of consumers/audiences, government and the industry.
- Developing policies and guidelines for the industry in specific areas.
- Conducting research into any field of the industry in order to advise government of key developments in the industry and as a tool to keeping industry informed of current developments.
- Establishing and implementing an information management system (Sectoral Information System) that will serve as an extensive database of the industry to create efficiency scales on performance reporting and reliable data storage facilities. This is envisioned to be achievable only with the cooperation of the industry, and relevant governmental institutions that have dealings with industry.
- Offering varying services to all relevant stakeholders and the public; this may be information relating to co-productions filming, companies database, domestic film titles database, box office data, etc. The service spectrum of the department is growing steadily and with the support from industry and relevant data banks, this service shall be widened to other exciting aspects.
- The administration of co-production certification processes for the signed co-production treaties.
- Negotiating and establishing partnership agreements for the NFVF with any persons, organisations and institutions.
The Government`s focus is on rural development, job creation and enterprise development. It is important for the NFVF, as well as the industry as a whole, to demonstrate how the audiovisual activity contributes to the GDP, jobs creation as well as its contribution to rural development and social cohesion. Key to providing evidence of this is by having regular information dissemination about the industry. It is, therefore, critical to collect data that will inform the key performance indicators of the film industry; which will be made available periodically.
Public engagement and consultation is central to the policy development process. In order to adequately engage with all stakeholders (government, industry and civil society), the NFVF must be able to provide and host forums that enable such dialogue. Furthermore, the NFVF must be able to meet with different stakeholders.
Public engagement is also an important part of the NFVF`s Long Term Strategy (Vision 2025). The strategic thrust for this vision is about "taking cinema to the citizens", of which public engagement with all NFVF stakeholders is a key driver. In this context, policies need to be relevant and aimed at addressing stakeholders’ needs with respect to services provided by the NFVF.