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ECONOMIC IMPACT OF THE SOUTH AFRICAN FILM INDUSTRY RESEARCH
30 November 2016: The National Film and Video Foundation (NFVF), an Agency of the Department of Arts and Culture has commissioned Urban Econ Development Economists to conduct research on the Economic Impact of the South African Film Industry on the country’s Gross Domestic Product (GDP) over a three year period (2013 – 2015).
The purpose of the study is not limited to investigating the overall economic impact, but to also provide accurate and current data on the state of the industry and create a strategic focus toward developing the South African film and video industry.
A similar study, published in 2013, highlighted the following key findings:
The scope of the new study includes:
NFVF CEO, Ms Zama Mkosi, believes that the research will help create an understanding of the business of film in South Africa and prove the industry as a lucrative contributor to the GDP and hopefully attract more investors. “The NFVF aims to give a true reflection of the film and audio visual industry through the Economic Impact of the South African Film Industry Research, and to ensure strategies and programs that are responsive and effective as well as to identify audience trends with a specific focus on local content.”
The research methodology will be both quantitative and qualitative using primary and secondary data collection methods. Results from the research will be published in 2017 and for more information on the project, please contact Mr Tsietsi Themane, firstname.lastname@example.org.
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