RFQ: Develop and manage the roll out of the NFVF Reputation and Strategic PR and Communications plan.

RFQ: Develop and manage the roll out of the NFVF Reputation and Strategic PR and Communications plan.

 BACKROUND 

The National Film and Video Foundation (NFVF) is an agency of the Department of Arts and Culture, that was created to ensure the equitable growth of South Africa’s audio visual industry. We do this by providing funding for the development, production, marketing and distribution of films and also the training and development of filmmakers. In addition, the NFVF commissions research and produces industry statistics that provide both the public and stakeholders with valuable insights into the South African film industry.

NFVF ORGANISATIONAL OBJECTIVES 

• To increase the number of South African films and Previously Disadvantaged Individuals (PDIs) producing them.

• To increase audience access to South African films.

• To increase the number of people trained in the industry, particularly in areas of scarce skills.

• To promote the South African Film Industry locally and internationally.

• To promote social cohesion and the expression of the nation’s stories through film.

 NFVF REPUTATIONAL RISK 

The South African Film industry is an industry in transformation. The sector is evolving from being regarded as a form of diversion to an economic tool with vast potential to create jobs, contributing to the GDP and promotion of social cohesion whilst operating within the reality of worldwide economic downturn environment. NFVF as the mandated entity to lead this industry towards growth and development is at the centre of such industrial transition. This being the case, its strategies and how it goes about to implement these in relation to internal and external stakeholders is a matter of public interest.

The public perception of the NFVF is therefore of huge importance particularly as it is an entity established in order to deliver services to the public.

Recent negative media articles associated with the NFVF have resulted in the heightening of this reputational risk.

In light of the above, there is a need to develop and implement an effective reputation management campaign for a fixed 3 month period using components of PR, strategic communication, educational activations as well as internal and external communication.

SCOPE OF WORK